LeapFrog ($LF) Stock Analysis

LeapFrog ($LF) Stock Analysis

LeapFrog Enterprises, Inc ($LF) is the maker of educational toys for children such as the LeapPad tablet for kids.  The company classifies themselves as a leading developer of educational entertainment for children.  The stock has struggled recently as the Christmas season has been deemed to be a concern for the industry and in particular LeapFrog.  The main threat is the entrance of competition from some big names, Samsung and Amazon, who will be offering electronic tablets for children. LeapFrog’s Strategy The company’s strategy is to build high quality educational devices for children while offering a wide selection of digital content for both educational and entertainment purposes.  The sole focus of the company is to build high quality products for children and help parents by creating toys that have high educational content to supplement learning development.  The LeapPad was first launched in 2011 and new versions released over the past couple of years.  The LeapPad was a tablet designed and built for a child and marketed as a device that can run child safe content that is vetted by LeapFrog.  Other products include the LeapsterGS, Leapster Explorer, Tag and LeapReader.  The LeapPad really catapulted the company forward as parents and children…

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